With a business account you will be able to take advantage of business-oriented tools such as “insights”, which will allow you to know which IG posts are your best performing posts by showing you updated engagment analytics, and “promotions”, wihch will allow youto boost your best performing posts.
Start by checking which posts are getting the best enagement rates. Tap on the menu icon located in the top-right corner and then tap on the “insights” option. Now tap on the “content” tab, where you will be able to see which posts have the most likes, comments, followers, impressions, profile views, and shares.
You”ll be able to see what other actions users took after engaging with a post, such as checking the email address in your bio, saving your post, getting your business address, calling your business, and website clicks.
Once you find a post with high engagment rates you can boost it by going back to your profile and locating that post on your feed. Tap on the post that you’re going to promote and tap on the “promote” button.
Tap on “create promotion”. Next up you have to select a “destination”, which is where you’re going to send users that engage with your promoted posts. You have 3 options available.
You can select the option to send people to “your profile” if you want users to visit your profile when they engage with your promoted post.
You can choose to send them to “your website” if you want users to visit your website when they tap on the Call-to-action button included in your promoted post.
And finally, you can select the option to send people to “your storefront” if you want users to visit your catalog on your IG profile, or if you want to invite people to your store location, or if you want them to call your business.
Next up, you have to select your target audiene. There are 3 audience setup options availble.
Selecting “Automatic” will allow you to target people that are similar to your followers, which means that instagram will show you rpost to people with similar profiles to your followers.
Selecting “Local” will allow you to target people that are in or close to a specific location. You’ll be able to select a location, radius, the average age of the people you’ll target in the area, and their gender.
Selecting “maual” will allow you to select what type of people, places, and interests to target. For this example, we’re going to show you how to reach a hyper targeted audience with a “manual” audience selection.
Start by tapping the “manual” option. Now enter a name for your audience. Tap on “location” and enter the location where you want to reach people. You can type the name of the locations you want to target, and then you’ll just have to tap on “done” to save your target locations.
Then, tap on “Interests” to select the interests of the audience you want to target. Here you’ll just have to type in keywords that describe the interests of your niche audience, and also the keywords related to their purchasing interests. Enter from 4-10 interests and then tap “done” to continue.
Now you have to set the ‘age and gender’ of your target audience. Select the minimum age of your audiene by moving the age bar up or down from the left, and the maximum age by moving the age bar up or down from the right.
Then set the gender of your target audience by selecting or deselecting the “male” and “female” options. Once you’ve setup your target audience you’ll tap on “done” to continue.
Next, you’ll have to set your “budget and duration”. Start by selecting your “daily budget” by moving the budget bar to the left to lower your budget, and to the right to increase your budget. We recommend you start on a budget of $5 to $25.
Then, select your promotion’s duration by moving the ‘duration’ bar to the left to lower the number of days that your campaign will last, or to the right to increase the number of days your campaign will last. We recommend you test your campaign for 5 days, and then optimize your posts for larger durations.
Once you set your ‘budget and duration’ you’ll just have to tap on the arrow icon on the top right corner to continue.
Next, you’ll have to review your promotion by checking that all your campaign settings are correct. Then you’ll have to “add a new payment method” to pay for your promotions, and then tap on “create promotion” to boost your post.
That’s it. Now you’ll be able to reach a lot more people and increase your brand awareness.