Video marketing and video content are a big marketing trend, and instagram gives you a great platform to easily exploit the powers of video marketing thanks to its large and engaged user base.
We’re going to show you how you can increase brand recognition and awareness with compelling video posts that are sure to hook users on first view!
There are many types of videos that you can use to easily increase brand awareness. Depending on the type of business that you run and your target audience, you can create quick videos showcasing the products that you sell, testimonial videos, and promotional videos, to name a few.
We’ve found that the best marketing videos are videos of you interacting with your products or your business location in an entertaining way, or videos that tease a piece of content or product description. Those types of videos cause an emotional effect on the viewer that can help them to better remember your brand in the future.
Start by recording a quick video with your mobile device. Make sure your video feels natural and that it’s not overly edited. You can record a video on instagram by tapping the ‘plus’ icon to add a new post. Then you’ll just have to tap the “video” tab and then tap and hold the button below the screen to record your video.
If you recorded your video before editing your post, you can simply tap on the “gallery” tab to select your video from the media gallery. You can tap on “next” once you record a video or select one from your gallery.
Editing Your Video
Next up, you have to edit your video. Start by selecting a filter for your video. Remember to select the filter that you’ve been using in all your previous image posts to keep your brand consistent.
You can make additional edits to your videos after selecting a filter. You can make cuts on your video by tapping on the “scissors” icon. You can use the lever to cut parts from the beginning or end of your video.
You can tap on the “screen” icon to select a preview frame for your video. You’ll just have to tap over one of the screen frames underneath, and it will be set as your video thumbnail.
Now it’s time to edit and optimize your video post with an actionable phrase related to your video, a stragetically placed hashtag or keyword to follow your phrase, a CTA, and your targeted hashtags.
We strategically add a hashtag to target a keyword and a search term within our content. This will help us to show our video post to people browsing content related to that hashtag and to people typing that keyword on the search bar to find content on the platform.
Now we’re going to add a CTA to instruct people to check our profile, our posts, and the link in our bio to learn more about our brand, our website, our content, our products, and our affiliate offers.
Now, we add a series of hashtags to reach our targeted audience more easily. Remember to include from 3-9 hashtags to increase your reach.
You can also add a location, tag people, and share your post diretly to Facebook, Twitter, and Tumblr after you optimize your caption.
Then tap on “share” to publish your video post. Now you’ll be ready to create an awesome memory about your brand on whoever sees and interacts with your video post!