There are a certain type of instagram posts that allow you to post more than one image at a time. They’re called carousel posts, and we’re going to discuss how to use them to promote a new product line.
Start by tapping on the “plus” icon to add a new post. Carousel posts allow you to add several images to a single post, and we recommend you take your product pictures before creating a carousel post so you can select them from your gallery.
To create a carousel post you ‘ll just have to tap the “select multiple” option. Then you’ll have to select the images that you’re going to add to your carousel post by tapping on them in the gallery, and you’ll be able to add up to 10 pictures.
You can then tap on “next” to continue. Now you’ll have to edit your carousel post images by selecting your filter, adjusting the “lux” settings, and then adjusting the rest of the image settings. You’ll have to do this one by one, once you edit your carousel post images, you can tap on “next” to continue.
Now it’s time to optimize your carousel post with a compelling caption, an actionable phrase with a strategically placed hashtag, a CT instructing the user to visit the storefront where they can purchase your products, and your target hashtags.
Start by adding a caption promoting your new product line. You can add a spin to how you arrange the elements in your caption.
For example, you can open your caption with a strategically placed hashtag to call awareness about your brand and your new product line, followed by a CTA telling users to click through to the storefront URL in our profile if they want to purchase your new items. Lastly, you’re going to add your targeted hashtags at the end of the caption.
You can also add a location to your post, tag people, and share your carousel post to Facebook, Twitter, and Tumblr. You can then tap on “share” once you’re ready to publish your carousel post.
With carousel posts users can easily check by swiping left on each image. This is useful when you want to showcase product variations or a new product line.
Adding Your Storefront URL to Your Profile
Add your product page URL in your bio. Start by adding a shortened URL to your profile using bit.ly. On the “profile” icon located on the lower right corner. Then tap “edit profile” and double tap on the URL in the website field. Erase the URL that’s there and paste your new shortened URL there. Tap the “done” icon.
Now your profile visitors will be able to check your new product line and your product variations by following the call-to-action in your carousel post caption.
Adding a Direct Product Page Link by Boosting Your Carousel Post
You can directly add a product page link to your carousel posts by creating a promotion. Start by tapping on the “promote” button in your carousel post.
Next step, select “your website” as your destination. Select the URL in your profile as the destination, and then tap on “done” to set up your audience, your budget, and your duration.
Lastly, review your campaign settings, add a payment method, and then tap on “create promotion”. You’re done!