Boosting engagement for a brand or business on instagram is easier than on any other platform. We’re going to show you how to create and host an instagram contest that will help you to get your brand’s name out there.
Creating an instagram contest is as easy as creating a post, so you’ll only need to tap on the “plus” icon on the lower corner to add a new post.
Next, you have to select an image for your contest. Depending on the type of contest that you end up running, an image for your contest can simply be an image of the prize that you’ll be giving away, or an image related to your brand or niche, or an image customized for the contest.
You’ll have to edit your contest image by adding a filter and adjusting the rest of the image settings. You can then click “next” to continue.
Setting up an instagram contest is very easy, and it will depend on the type of action that you want users to take to participate and win.
The most common and engaging types of contests include “like to win”, which is when you tell users to follow you and to like your post to earn an entry, “Tag a friend” which is where you tell users to tag a friend on your post to earn an entry.
User-generated pictures plus a custom content hashtag contests, which is when you tell users to upload a photo such as a selfie with a custom content hashtag.
And lastly, “repost plus tag and hashtag”, is when you tell users to repost an image in your post, to tag your account in their repost, and to include your hashtag in their repost.
Start by entering a compelling description of your instagram contest, and a description of the prize. Then enter instructions to participate. Additionally, we have to instruct users to also tag your account in their post and to use the hashtag in their post.
There are 2 types of hashtags that we recommend you add to your instagram contests.
First, a custom hashtag that can help you increase brand awareness. This hashtag can be a combination of a keyword and the name of your brand or business. Second, a topic or niche hashtag to increase the organic reach of your contest. You can then tap on “share” after you finish setting up your contest.
You’ll have to select a winner after your contest is over. The easiest way to select a social media contest winner is by adding the name of your contest participants in the “randon name picker“.
Start by adding the name of your participants to a list. Separate the names of each participant by a line. The tool will select a random winner for you and you can contact that winner on instagram about the prize.
You can notify winners about their victory by sending them a personalized direct message and by announcing them with a post.
Tag the winner in the post and congratulate them. Also, let winners know that you’ll be contacting them wiht a direct message about their prize.
Message them instructions about how to redeem their prize.