Instagram stories have become an incredible way to increase engagement on the platform by expanding the time that most users stay on the platform by up to 10 minutes. That’s because instagram stories are a more interactive tool than posts.
We’re going to show you how to use instagram stories to send people directly to your sales pages and online storefronts.
By Directly Adding a Link to Your Story
You can directly add a link to your sales page to an instagram story if your account is verified or if you have a business account with over 10,000 followers.
Tap on the “add story” icon located in the top left corner to start creating your story. Once you select or take a photo or video for your story, you’ll just have to tap on the “link” icon located on top.
Then you’ll have to tap on the “add URL” option and then to type in your URL in the “URL field”. Then tap on “done”. Now tap on the “add your story” button. Your story will be published, and users will be able to follow your links by swiping up the screen during your story!
By Encouraging Users to Visit the URL in Your Profile
Start by adding a shortened URL that links to your sales page or online storefront to your instagram profile. Use bit.ly to shorten URL’s.
To promote a sales page or storefront URL in a story, you have to use a photo or video related to what you sell.
You also have to strategically add 3 elements as a caption:
A topic hashag, or a targeted niche hashtag, a brief phrase or message related to your brand, your niche, or your products, and a CTA (call-to-action) to encourage users to visit the URL in your profile.
We use an image of a product in our storefront. Then we add a general hashtag in the space above and an uplifting phrase related to our niche a a caption for our story. Then we add a CTA telling people that to see our story to click the link in our profile.
Once you create your story, you’ll just have to tap on the “add your story” icon.
Follow this simple trick and you’ll be able to easilly increase traffic to your sales pages and online stores without spending a dime on ads!