With this ever-changing online marketing landscape and the overall cost of marketing your business, we are going to compare the biggest differences with online marketing vs your own tv show.
We all know that the costs of online marketing can be quite expensive. Let’s break down the average costs and dive into the pros and cons.
Social Media Marketing
Creating a comprehensive strategy for social media marketing and outsourcing all the work for all channels (with a minimum of 2 social networks) costs anywhere from $3,000 to $20,000 per month, with the industry average settling between $4,000 – $7,000 per month.
Search Engine Optimization-SEO
Basic seo costs no less than $500/month ($80-$130/hr) with $750- $1,500/ month being the average. Search engine optimized landing pages run between $500- $50,000 depending on the complexity of the job.
Every business needs content. Period. Before an agency will create content for your site, they need to perform a site audit of your existing content. This can cost anywhere from $5,000 to $25,000. Once you have that out of the way, creating high quality content, depending on complexity, research, etc., will cost between $500- $3,000 per month for solid content. Now, if you want that content optimized for search engines, then you can add another $75- $200/hour!
This really blows my mind, but video marketing services can range from $1,200 for a basic video to $50,000 for a premium video. Most companies pay just under the $10K mark. The average cost for a professional video between 1-2 minutes is between $5,000 and $20,000 depending on what you need done, how much editing is involved, etc.
Now, if your company wants to take a “traditional” route towards making a marketing video, they’ll need to find a script writer, hire actors and camera crews, and then pay for professional video editing. That’s a lot of cost and hassle.
The cost for a high quality explainer video is between $5,000 to $35,000 PER MINUTE as of March 2017! That’s insanity. Low budget videos can look just as good as more expensive videos. Cameras have improved a great deal- if you have a smartphone, there’s a video-quality camera sitting in your pocket right now. This makes recording footage quicker and simpler than ever before!
The key is to plan, plan, plan. Your video will come together more quickly and easily if you spend plenty of time on the planning stage. By the time you start executing your ideas, you should have a clear idea of what the finished product will look like. This will help you avoid wasting time and money on ideas that don’t pan out.
Of course there are other costs associated with online marketing and each can eat a significant chunk out of your advertising budget. These were just a small list of the ones where business owners tend to spend the majority of their marketing. We didn’t add in Facebook Ads or Google Adwords as the costs associated tend to differ dramatically from industry to industry.
We live in a media-driven world. Creating videos for business is a must nowadays. But there are real disadvantages to using YouTube for your business. Let’s go over some:
Why Make Videos No One Will Every See?
Why keep buying all those fancy new video players and editors or paying for video production? If no one sees your videos, there’s really no point.
You could keep struggling to compete with the MILLIONS of other video creators…
Paying BIG dollars to drive traffic…..
Or ‘spin the wheel’ and hope that somehow your videos go viral.
That’s not a business plan. It’s like hoping you’ll win the ‘giant panda’ at an impossible-to-win circus game. The odds are stacked against you.
You have a great product and service to offer- all you have to do is talk about the things you know best. People will listen and get excited because you’re creating awareness about something they need. When people see your show, your passion can translate into incredible revenue. You will sell people on your products and services just by talking about them conversationally.
With your own tv show you can get a steady stream of new customers for your business…. without selling. And you don’t need a ‘CNN’ sized budget either. This gives you the ability to transform your business, so you never have to worry about where future customers will come from!
A TV Show Can Literally Change Your Life!
Roku makes streaming media players that connect to your TV…. allowing people to watch streaming TV channels on demand. Currently, Roku channels are watched by 26 million Americans… with Roku installed on 1 in 3 devices in the U.S. alone!
That’s why major streaming companies like YouTube, Netflix and Disney are already on Roku. Because they know the truth- Roku is where the TRAFFIC is. With 1 in 3 devices having Roku installed- that’s more than Apple Tv.
A lifehacker poll of 10,000 video streamers placed Roku #1 AHEAD of Apple, Chromecast, Playstation, Xbox and Amazon Fire.
Every channel on Roku, even the new ones, can easily get up to 10,000 viewers (installs) in a few weeks without relying on any marketing. That means WITHOUT any paid traffic, promotion or marketing…. simply by being there.
Having your own tv show also lets you promote anything you want- without SEO, PPC, content marketing, social media or any other time-sucking, expensive tasks.
Where else can you be put in front of millions of targeted viewers every day… with virtually ZERO competition?
Forget about optimizing Youtube or Vimeo channels, SEO, social media or any of the usual crap. And there’s no need to pay a single penny on ads, EVER! It’s quite literally a license to print money.
To put it into perspective- 1,000 ‘clicks’ through Google Adwords would cost you $2,000 or more, and you’d still not get ANYWHERE close to 1,000 subscribers.
With your own tv channel on Roku, you’ll be grabbing an UNFAIR share of traffic, subscribers, sales & profits… using a platform most marketers haven’t even heard of.
While your competitors are practically killing themselves for a few clicks or subscribers each day….
… blowing wads of cash on PPC…
…. Studying another lame book on SEO……
…. tweaking their sites to make Google happy….
…. and begging ‘celebrity gurus’ in their niche for a shout out….
….. you and me and a small group of savvy marketers will be broadcasting our videos to a huge global audience of Roku users for pennies per day.
You can finally dip your hands into a huge ocean of people who are hungry for video content… and are ditching regular TV for Roku instead.
Partner with us today and let’s get you your own tv channel and blow your competition out of the water!